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Comparing twelve milk chocolates you can buy at A supermarket IN NZ

10/2/2021

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We have started with a big chocolate hit! 
Today we reviewed and rated, ten different Milk Chocolates you can buy from a supermarket in New Zealand, .....now 12
Always been curious about the no sugar and vegan options?  We have included them as well.
We tasted and reviewed chocolate blocks as well as  Hersheys milk chocolate kisses.  

CHOCOLATE REVIEWED: (in photo, left to right, top to bottom)
  • Woolworths Belgian Milk Chocolate
  • Equal Europian Milk Chocolate
  • Guylian Belgian Chocolate Milk, no added sugar, sweetened with Stevia
  • Cadbury Dairy Milk
  • Whittakers Creamy Milk
  • Well Naturally Milk Chocolate, no added sugar, sweetened with Stevia
  • Sweet William Original Chocolate, Vegan, dairy free
  • Green & Blacks Milk Chocolate, Organic
  • Lindts Extra Creamy Milk Chocolate
  • Hersheys Milk Chocolate Kisses
RECENT ADDITIONS
Frey Supreme Milk Extra Fine
Lindt Milk Chocolate, no sugar added 


REVIEWERS: Joni & Johanan, the chocolate lovers.  We agreed on all but one. So we called in Bruce, the savory lover for the final decider. 

Reviews ranked from our least favorite to our most favorite.

TWELVETH: Sweet William Original Chocolate - Vegan - Dairy Free - Made in Australia
sweet william milk  chocolate
sweet william milk chocolate
sweet william milk chocolate
This was the only vegan branded, dairy free milk chocolate we could find at the supermarket.
Bought at Pak n Save at the normal price of $3.69 for a 100g block.
Foil wrapper with no inner packaging.
Cocoa Solids: 36%
Sugars: per 25g serving size, there is 10.2g sugars

A row was not too hard to break off, and there is a decent sized chunk per square.  There was a very faint cocoa fragrance.
The Sweet William chocolate doesn't really melt in the mouth.  
The taste of soy overpowered the taste of cocoa and the after taste was only sweet soy.  To us there was not enough chocolate flavor.  It was the only vegan, dairy free version we could find at the supermarkets we visited, but we are not soy milk fans.  It was the only block that didn't get eaten entirely.

ELEVENTH:  Well Naturally Milk Chocolate - no sugar added - sweetened with Stevia - made in Austrailia
​
Well Naturally milk chocolate
well naturally milk chocolate
well naturally milk chocolaate
Bought at Pak n Save on extra low price for $4.99 for a 90g block.
This packaging is  a foil wrapper with no inner wrapping.
Cocoa Solids: 34%
Milk Solids: 24%
Sugars in a serving size of 13g is 1.2g.  The sugars are naturally derived from ingredients.

It was medium hard to break off a couple of rows.
The fragrance is milky and the taste is also milky with a mild cocoa taste.  There was a slight melt in the mouth.  There was no aftertaste, the taste disappeared fast.
This was a no sugar alternative but compared with the Guylian block, which is also stevia sweetened, it was more expensive and not as tasty.

TENTH: Woolworths Belgian Milk Chocolate - Made in Belgium
woolworths belgian milk chocolate
Woolworths Belgian milk chocolate
Woolworths Belgian milk chocolate
Bought at Countdown on Great Price at $2.50 for a 190g block.
Cocoa Solids: 32%
Milk Solids: 14%
Sugars per serving size of 19g is 10.5g.
This block has a paper wrapping with a foil inner.
It not too hard to break off a row.
There is a faint smell of cocoa, but the aroma is mostly sugary.  There is not much melt in the mouth and it has a sweet taste with not much of a cocoa flavor.  You are left with an aftertaste of sweetness.
This chocolate is cheap in price, but it wouldn't be one we'd buy again. It was a little forgettable.
​

NINTH:  Hershey Kisses Creamy Milk Chocolate - Made in the USA
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Hersheys kisses
Hershey kisses
Bought at Pak n Save at the normal price of $4.59 for a 118g pouch containing 25 kisses.
The kisses are individually wrapped in gold foil with a paper tag.
Cocoa Solids: 28%
Milk Solids: 26%
Sugars per serving size of 27g is 14.5g.
These have a milky aroma and there is a slight melt in the mouth.  There is a slight cocoa taste, but it is mostly sweetness you get from it.  The sweetness carries through in the aftertaste, but the cocoa taste disappears. 
These are a pretty gift.  The taste is a bit average, but the idea of giving someone chocolate kisses is quite lovely.
EIGHTH:  Guylian Belgian Milk Chocolate - No added sugars - Sweetened from Stevia
Guylian milk chocolate
Guylian milk chocolate
Guylian Milk chocolate
Guylian milk chocolate
Bought at Countdown for the normal price of $3.99 for a 100g block.
Cocoa Solids: 49%
Milk Solids: 28%
Sugars per serving size of 25g is 2.6g
Cardboard packaging with individually paper wrapped, mini bars inside.
There is a good cocoa aroma to this chocolate.  It takes a while to melt in the mouth, but it does.  This was the bar that had differing opinions.  
Johanan thought the cocoa taste was not that strong, whereas Joni thought it had a decent cocoa taste.  The cocoa in the aftertaste disappears, but a sweetness lingers.
The packaging is nice.  We like the individual bars. This chocolate also helps support 2 projects, which is great.
 Joni thought this was better than the next chocolate listed, but was out voted.

SEVENTH: Equal European Milk Chocolate - Made in Portugal - No sugar - Sweetened with Stevia
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Equal milk chocolate
Equal milk chocolate
Equal milk chocolate
Bought from Countdown for the normal price of $4 for a 85g block.
Cocoa Solids: 32%
Milk Solids: 23%
Sugars per serving size of 14.2g is 1.5g.
Packaged in a foil wrapper with no inner packaging.
It is easy to break off a row.  It has a fairly good cocoa aroma to it, and a slight melt in the mouth.
The taste has a decent cocoa taste for milk chocolate, but there is some form of crystalizing, grainy feel, in the texture.  The cocoa disappears in the aftertaste, but there is a slight sweetness.
Johanan thought, out of the three chocolates that were sweetened with stevia, this was the best.  Joni liked the Guylian better, but Bruce agreed with Johanan.
For a chocolate with no sugar added, this is not bad.  There was that odd texture though.

SIXTH: Lindt Milk Chocolate no sugar added
This block is sweetened with Maltitol.
Bought from New World for $7.39 for 100g block.
Cocoa Solids: 35%
Milk Solids 23%
Sugars per serving size of 25g is 2.3g
Packaged in cardboard with a foil inner.
It is easy to break off a row.  There is only a faint smell of cocoa.
It really is melt in the mouth creamy.  The taste is sweet with a slight chocolate taste.  
The niceness of this block comes from the creamy texture, maybe more so than the flavor.  The chocolate flavor is there, but it is mild.  The aftertaste is faint cocoa with a sweetness that is not a sugar sweetness, a sugar sweetness is nicer.
The was only a pip ahead of the Stevia sweetend chocolates, mainly because of the creamy, melt in the mouth  texture of this chocolate.  It is a pleasant chocolate.
​
​FIFTH: Frey Supreme Milk Extra Fine - Made in Switzerland
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Frey milk chocolate

frey milk chocolate
frey milk chocolate
Bought from Countdown for $3.09 for 100g block.
Cocoa Solids: 31%
Milk Solids:  25%
Sugars per serving size of 20g: 9.9g
Packaged in cardboard with a foil inner.
Very easy to break off a row.  It has a slight milky fragrance.
This chocolate states it has a touch of ground hazelnuts, and as it melts in the mouth that is taste you get.  It is very sweet with a slight chocolate flavour.  That hint of hazelnut is really nice.  That is what makes this chocolate yummy.  We quite liked this new brand.  It is being sold exclusively in the Countdown supermarkets here in NZ.
​
FOURTH: Cadbury Dairy Milk - Made in Australia
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Bought from Pak n Save at the Extra Low price of $2.99 for a 180 block.
Cocoa Solids: 27%
Milk Solids: 24%
Sugars per serving size of 25g is 14g.
Packaged in a plastic wrap with no inner.
Medium hardness to break off a row.  The fragrance is a blend of sugar, milk and a hint of cocoa.
There wasn't much melt in the mouth.  There is a pleasant taste, sweetness with some cocoa flavor.  The aftertaste is just sweetness.
Most people would have tasted Cadbury Dairy Milk chocolate.  It does have a nice milky sweet flavor, with a bit of cocoa.  It is a bit overly sweet though, which is why it is not in our top 3.

THIRD: Green & Blacks Organic Milk Chocolate - Fair trade - Made in Australia
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green & blacks milk chocolate
green & blacks milk chocolate
green & blacks milk chocolate
Bought at Pak n Save at the Extra Low price of $2.99 for a 90g block.
Cocoa Solids: 37%
Milk Solids: 25%
Sugars per serving size of 25g, 11.4g.
Paper packaging with a foil inner.

Easy to break off a double row, and it has a faint cocoa smell.  There is a slight melt in the mouth.
This block has a distinctive chocolate taste.  There is something distinctive to the chocolate flavor, a slight tanginess.  There is a nice cocoa aftertaste that lingers a little.
This is a nice tasting chocolate with a decent chocolate hit for a milk block.  It is great that this is also organic and fair trade, at an affordable price.

SECOND: Lindt Excellence Extra Creamy Milk Chocolate - Manufactured in France
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Lindt milk chocolate
lindt milk chocolate
lindt milk chocolate
lindt milk chocolate
Bought at Countdown on special, 2 for $7, for a 100g block
Cocoa Solids: 30%
Milk Solids: 20%
Sugars per serving size of 20g is 10g.
Cardboard packaging with foil inner.
It is easy to break off a row.  It smells sweet.
It does melt in the mouth, and is nice and creamy.  The taste is creamy with a nice  balance of cocoa and sweetness.  The aftertaste is sweetness with some cocoa that does fade away nicely.
This chocolate has a nice flavor and is not overly sweet.  It is lovely and creamy and both of our top 2 chocolates blocks we feel, have got the right balance of cocoa and sugar.
We like this one a lot.

FIRST:  Whittakers Creamy Milk Chocolate - Made in New Zealand
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whittakers creamy milk
Whittakers Creamy Milk
Whittakers Creamy Milk
Bought at Pak n Save on Extra Low price of $4.49
Cocoa Solids: 33%
Milk Solids: 30%
Sugars per serving size of 25g is 11.2g.
Packaged in a paper wrapper with a foil inner.
It is hard to break off a single row, easier to break off a double row.
The aroma is cocoa and sugar.
There is a melt in the mouth, not as much as the Lindt milk chocolate.  The taste is sweet and chocolately, almost like a baked chocolate cake flavor.  There is a faint chocolate and sweet aftertaste that lingers a little before fading away.
Why was this our favourite?  The flavor is really yummy and we liked it just a bit more than the Lindt flavor.  Both this and Lindt had a nice balance of cocoa and sugar, not overly sweet.  The Whittakers block is also a decent size, and the chunks give you a good mouthful.  Since the tasting Whittakers have said there is going to be a price rise, but the block is going to stay the same size.

So there you have it!  Our review of ten milk chocolates you can buy at a NZ supermarket.  We were pleasantly surprised by the Stevia sweetened chocolates, and if they had more of a cocoa and creamy hit,  they may have ranked higher.  
Here is a recap of our rankings, first to eleventh:
  1. Whittakers Creamy Milk
  2. Lindt Excellence Extra Creamy Milk
  3. Green & Blacks Organic Milk Chocolate
  4. Cadbury Dairy Milk
  5. Frey Supreme Milk Extra Fine
  6. Lindt Milk Chocolate no sugar added
  7. Equal European Milk Chocolate sweetened with Stevia
  8. Guylian Belgian Milk Chocolate sweetened with Stevia
  9. Hersheys Kisses Creamy Milk Chocolate
  10. Woolworths Belgian Milk Chocolate
  11. Well Naturally Creamy Milk sweetened with Stevia
  12. Sweet William Vegan chocolate


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